For coaches, trainers & consultancies

Give your clients
change that sticks.

Your expertise. Their everyday progress.

You help people learn and grow. After Monday helps that learning become the way they live and work — with a practical change model, NudgeAI-powered practice and evidence for richer coaching conversations.

A coach and a client seated in conversation, a speech bubble reading “truth” above the client
Great conversations are just the beginning.

Beyond the session

The session ends.
The change shouldn’t.

Insight in the room is a powerful start. What matters next is what your clients do with it — in a difficult conversation, under pressure, or on an ordinary Monday.

One connected approach

You build the skill.
We help it become a habit.

Keep your expertise at the centre. Add a clear pathway from learning to practice to behaviour that lasts.

Learn

A shared language for change

Use the After Monday Model alongside your coaching and training, so clients understand what it takes to turn intention into action.

Practise

Keep learning alive

Utilise NudgeAI technology to turn what you teach into daily action — with personalised practice and feedback between sessions.

Perform

Bring it into everyday life

Help clients apply new behaviours where it matters, then use evidence of practice and progress to shape what comes next.

Not another learning event. A way to keep moving.

Powered by NudgeAI technology

Your content.
Their practice.
Real-world change.

NudgeAI isn’t only for our programmes. Put the same practice engine behind the coaching and training you already deliver — so your content keeps working after the session ends.

A safe place to try. And try again.

  • Scenarios built around your models and language
  • Private conversation practice with I-La
  • Focused feedback and short, repeatable nudges

Reporting that opens up the conversation

Start with what happened.
Not just “how did it go?”

Practice activity, confidence and behaviour change are tracked and reported. Bring that evidence into your next session — to understand application, explore sticking points and recognise progress.

Practice

“What have you tried?”

See engagement with practice and the scenarios clients have worked on. Build the conversation around their experience.

Confidence

“What feels different?”

Explore confidence alongside practice. Use it to ask better questions about what is helping, and what still feels difficult.

Application

“What is showing up?”

Connect reported behaviour change with real situations. Agree the next focus and demonstrate progress to clients and stakeholders.

Evidence to enrich your judgement — not replace the human conversation.

A partnership that fits your practice

Bring your expertise.
Choose how we work together.

Licence NudgeAI for your own programmes, build an offer together, or extend the services you provide. We’ll shape the arrangement around you and your clients.

Your offer. Powered by NudgeAI.

Bring the practice platform into your own programmes, with scenarios built around your models, frameworks and tone of voice. Discuss a white-label arrangement that fits your brand and the way you work.

For coaches and training providers building their own offer.

Getting started, together

From a conversation
to a stronger client offer.

  1. 1

    Explore the fit

    Tell us about your clients, your programmes and the change you want to support.

  2. 2

    Shape your approach

    Choose your partnership model and how After Monday and NudgeAI sit alongside your work.

  3. 3

    Build & begin

    Work with us on tailored scenarios, then bring practice into your client experience.

  4. 4

    Review & grow

    Use reporting to enrich conversations, refine practice and show the difference you make.

After Monday by Jeremy Campbell

The thinking behind the practice

A simple pathway from
intention to lasting change.

The After Monday book brings the model to life through behavioural science, practical tools and real-world stories. A shared starting point for you and your clients.

Explore the book

Let’s make change stick

Help your clients
become who they
want to be.

Tell us how you work today. Let’s explore what lasting change could look like for your clients.

A coach encouraging a client seated on a bench
That’s the change we’re here for.